Men are completely turned on by a woman's shape

An intriguing new study found that men are completely turned on by a woman's shape, not her size or her weight. It's all about the “hour-glass” figure.

Not only that, the researchers found the effect on the male brain of a curvaceous woman was similar to the sensation created by liquor and drugs.

Lead researcher Steven Platek, an evolutionary cognitive neuroscientist of Georgia Gwinnett College, said, "The caucasian, westernized female has somehow been duped into thinking men like very skinny, waify, Kate Moss-type girls. Curviness is the trump card. It's worth its reproductive weight in gold.”

Brains of 14 young men scanned
The researchers conducted an experiment to explore what made men’s brain light on viewing an hour glass figure.

They scanned the brains of 14 young males while they looked at "before and after" pictures of naked women who had undergone digital cosmetic surgery.

The overall amount of weight in each of the females was not reduced or enhanced, only moved around to redistribute some of if it from the buttocks to the hips.

The Body Mass Index (BMI) measurement of the women was relatively unchanged by the surgical procedures.

The men were then shown the images of the women at random and asked to press a button to indicate how attractive they considered them to be.

Observations by researchers
The imaging procedure revealed that post-surgery shots were the most attractive to the men.

The investigators found, it stimulated the regions of the brain that is linked with reward processing and decision making which is also activated in response to drugs and alcohol.

High waist to hip ratios--or hourglass figures--proved particularly stimulating but changes in the BMI did not have a similar effect.

According to researchers, dating back to the cave times, wider hips with a smaller waist have been associated with fertility and good health. Therefore, evolutionarily speaking it is quite plausible for men to be more attracted to such females.

Dr Steven Platek declared, "We discovered a key secret to sexual attraction and why men can sometimes not help themselves from looking at a woman – their brains are programmed that way."

Implications of the study
This discovery could give some insight into why men are fascinated by adult websites and why even young boys tend to easily fall prey to this habit.

It could also explain sexual harassment and whistling at the hot girl in the street.

Dr Steven Platek, said, "These findings could help further our understanding pornography addiction and related disorders, such as erectile dysfunction in the absence of pornography.

"The findings could also lend to the scientific inquiry about sexual infidelity.”

The study is published in the online journal PLoS ONE.